Purposes of The NoMad Alliance
Sustain
Sustain and continue to develop the creative, forward-thinking, dynamic character of NoMad that has been successfully leveraged by numerous NoMad-named businesses and businesses identifying as being in NoMad.
Implement
Implement marketing initiatives online via ExperienceNoMad.com and NoMad’s social networks.
Develop
Develop promotional events, including concerts, festivals, gatherings and activations to enliven the District for all residing, working and visiting the area.
Build
Build NoMad’s recognition as the “must see” live, work, play destination among New Yorkers and tourists from the U.S. and abroad.
Help
Help to bring the stories of local businesses, community leaders and key influencers to the general press and the press to them.
Seek
Seek out and develop partnership programs that give NoMad businesses access to new customers through promotions with affiliated brands and outlets.
About Us
The Founding of The NoMad Alliance
In 2008, Leslie Spira Lopez led the rebranding of the neighborhood now known as NoMad, located north of Madison Square Park in Manhattan. The area has since expanded to include nearby blocks and has become one of New York City’s most desirable live–work–play neighborhoods. In 2009, she founded The NoMad Alliance, a nonprofit organization dedicated to fostering a sustainable community and supporting local businesses.
Leslie Spira Lopez is a dedicated New York City real estate executive, living and working in NoMad. She is the President and CEO of Kew Management Corp., a third-generation family business founded in 1953. Under her leadership, Kew Management owns and manages over a quarter million square feet of commercial office space in New York City and the Greater NY Metropolitan Area, with a strong focus on NoMad. Leslie became President of the New York Division of Kew’s predecessor company in 1995 and was promoted to President and CEO in 2001.
Leslie has a lifelong commitment to enhancing NoMad, including her work with Madison Square Park, a place she has cherished since childhood. She has served as Secretary on the Board of Directors of the Madison Square Park Conservancy and has been a board member since 2002.
In addition to her role at Kew Management, Leslie is an active member of the Board of Directors of the Flatiron NoMad Partnership, a Business Improvement District (BID) focused on the neighborhood. She played a key role in expanding the BID’s boundaries to include NoMad.
A passionate advocate for NoMad, Leslie lives in the neighborhood with her husband where they raised their son. As both a resident and business leader, she works to improve and support the community she loves, benefiting its residents, business owners, and visitors.
NOMAD Magazine celebrates that there’s no place like NoMad. This interactive digital publication delves into NoMad personalities, businesses, and destinations under the categories of Live, Work, and Play. Limited edition print versions are available exclusively at Rizzoli bookstore, located on the NoMad Piazza.
Our Partners
Support The NoMad Alliance
The NoMad Alliance is a not-for-profit organization. All donations go directly to making a difference and are tax deductible.